Google Ads, Microsoft Ads and practical AI for Midlands businesses.
You talk to Pete. He comes to you. AI and PPC equally — SEO as a full third pillar for SMEs that already know organic matters.
Try our demo. Request a Pasecom AI demo login and we will set up access so you can explore with your own questions — use the contact form.
How it works
Simple cadence. You keep the logins.
Week 1 look
I look at the account, the site and the tools you already run — then we agree what matters first.
Weekly in the tools
Hands in Google Ads, Microsoft Ads and the workflows — not a slide deck after the fact.
Monthly conversation
Plain English on what moved, what changed and what we will not do next month.
You keep logins
Ads accounts, analytics and systems stay in your name. I work inside them with you.
Certified across the platforms that matter
Five credentials on Google, Microsoft and Meta — the same strength you expect from a serious paid-media partner, not a footer afterthought.
Google Ads
Certified Professional
Microsoft Retail
Ads Certified
Microsoft Display
& Video Certified
Meta Ads
Measurement Expert
Meta Media
Buying Professional
Why SMEs work with Pasecom
Twenty years on Google, Microsoft and Meta. Experience with million-pound and multi-million turnover businesses. Now helping SMEs put AI into the business without ripping out what already works.
Google Ads, Microsoft Ads and Meta — senior, hands-on retainers.
Google, Microsoft Retail, Display & Video, Meta Measurement and Media Buying.
Worked with high-turnover UK operations; now bring that discipline to SMEs.
Connect CRM, stock, inbox, finance and ads — one workflow at a time.
Where the day gets easier
Short, practical workflows. Full demos live on AI for business.
Morning email roundup
Overnight inbox summarised before you unlock the office. What needs a person, what can wait.
Quote intake
Enquiry in, specification pulled, draft parked for the estimator. You still own the number.
Stock and ads sync
Dead SKUs pause in Shopping. Live stock stays honest across CRM, site and feed.
Invoice to accounts
Supplier PDFs into Sage or Xero with a human approval step. The typing stops.
Ask your business
Restricted questions over clean data: what moved, what is late, what is on backorder.
Enquiry to the right desk
Web forms, emails and voicemails tagged and routed. Not a chatbot as the product.
Two front doors. One third pillar.
AI and PPC are twin front doors — not “AI company… oh and PPC”. SEO & AIEO is a full service for owners who already pay for organic and want pages search and answer engines can cite.
PPC retainers
Google Ads, Microsoft Ads and Meta. Guardrails, tracking and weekly decisions — not a slide deck.
AI for business
Connect CRM, website, stock, inbox and reporting. Practical workflows, not a chatbot pitch.
SEO & AIEO
Technical SEO, product pages and answers Google AI Overviews can quote. Built from queries that convert.
Websites
Proper sites for businesses that need one. Built to convert paid and organic.
Conversion
Landing pages, forms and behaviour — so the click you buy has somewhere honest to land.
Analytics & tracking
GA4, Tag Manager and conversion uploads. If tracking is wrong, every report is a guess.
Two child pages · not in the top nav
ChatGPT Ads under PPC. AIEO under SEO. Twin doors stay AI and PPC.
The hub between the tools you already pay for
Most owners already have a CRM, website, stock or accounts, and someone on ads. The gap is in the middle. We sit in that gap — one workflow at a time.
East Midlands · we come to you
Hinckley hub. Manufacturers, distributors, plant, trade, workwear and paving-adjacent SMEs inside about 40 miles.
Named towns from Hinckley to Leicester, Derby, Nottingham and the Coventry fringe — one honest local page, not a doorway farm. East Midlands hub · PPC · AI · SEO.
Advice Hub
Plain-English notes on PPC, SEO and AI automation for busy SME owners.
What a £1,250 PPC retainer actually includes
Weekly in-account work, monthly review, tracking, and what sits outside the Focus band.
Why Shopping ads sell kit that is not in the warehouse
Broken feeds and stock-to-ads truth for East Midlands distributors.
AI for manufacturers, in plain English
What is worth connecting on a real unit — quotes, invoices, stock and job status — without ripping out Sage or the CRM.
Microsoft Ads is still empty — and that is costing you
Why Bing and Microsoft Audience Network still matter for UK SMEs, and how we build accounts that are not a dusty Google import.
Questions businesses ask first
Clear answers for owners deciding whether Pasecom fits.
Are you an AI company or a PPC company?
Both, equally. We are an AI and PPC company. SEO is a full third pillar. We do not bury paid search behind an AI pitch, and we do not treat AI as a side project.
Who is Pasecom for?
UK SMEs — manufacturers, distributors and established Midlands businesses — that already have systems and need them connected, plus senior PPC when paid search has to earn its keep.
How long have you worked on Google, Microsoft and Meta?
Twenty years on the tools, with certifications across Google Ads, Microsoft Retail and Display & Video, and Meta Measurement and Media Buying. Experience includes million-pound and multi-million turnover businesses; today we help SMEs put the same discipline — and practical AI — into day-to-day operations.
What is AIEO?
AI Engine Optimisation: structuring your site so Google AI Overviews, ChatGPT and similar systems can cite clear answers — on top of classic SEO fundamentals.
Can we try the AI demo with a login?
Yes. Use the contact form and choose “Request AI demo login”. We do not publish a public product URL.
Tell us the job that is costing you time.
No deck. No hustle close. Bring the inbox problem, quote pile, stock mismatch or Ads login. We will say if it is a short job, a phased piece of work or a bad idea.
- AI and PPC as twin front doors
- SEO as a full organic pillar
- Midlands-based — Hinckley hub
- Twenty years on Google, Microsoft and Meta