Plain-English notes for busy SME owners.
Short articles on PPC, SEO and AI automation for UK businesses that already have customers and tools. No hustle. No fake case-study numbers. Written by Pasecom — an AI and PPC company with SEO as a full pillar.
Three pillars
Every note sits under one of these doors. Twin front doors for AI and PPC; SEO as the organic pillar old-school clients already pay for.
Paid search & paid social
Google, Microsoft and Meta — guardrails, tracking, Microsoft accounts that are not empty, PMax with brand exclusions.
SEO & AIEO
Technical SEO, product pages and answers Google AI Overviews can cite. East Midlands and Midlands organic.
AI automation
Connect CRM, stock, inbox, finance and ads. Practical workflows for manufacturers and distributors.
Articles
AI for manufacturers, in plain English
What is worth connecting on a real unit — quotes, invoices, stock and job status — without ripping out Sage or the CRM.
Microsoft Ads is still empty — and that is costing you
Why Bing and Microsoft Audience Network still matter for UK SMEs, and how we build accounts that are not a dusty Google import.
Advice Hub FAQs
Is this a blog farm?
No. A few solid notes that match the service pages. Quality over volume.
Do articles replace a conversation?
No. They help you decide if a conversation is worth it.
What pillars does the Advice Hub cover?
PPC, SEO & AIEO, and AI automation — matching how we work as an AI and PPC company with SEO as a full third pillar.
Got a question an article did not answer?
Tell us the workflow or the Ads login. We will say if it is a short job, a phased piece of work or a bad idea.
- AI and PPC as twin front doors
- SEO as a full organic pillar
- Midlands-based — Hinckley hub