SEO for ten blue links. AIEO for the answer.
People still search. A growing share never click — they take a Google AI Overview or an answer from ChatGPT. If your page is not in that paragraph, you were not in the room. We build clear, fast pages that UK SMEs can rank with and that answer engines can understand and cite. SEO is a full pillar at Pasecom — alongside AI and PPC, not a thin add-on.
Starting band
Scoped monthly work — not a doorway package. Technical pass, on-page and AIEO structure sized to the site you actually have.
Scoped retainer
From £1,250 / month
- Technical SEO, on-page and AIEO structure
- Built from converting queries — often Ads search terms
- East Midlands / Midlands organic focus where it fits
- Scope first — we will say if the band is wrong
SEO does not steal the homepage. AI and PPC remain twin front doors; organic is the third pillar for owners who already know compound demand matters.
AIEO in plain English
Want the answer-layer version without the full pillar pitch? Citations in ChatGPT, Gemini and Google AI Overviews — what we look at, the short written look, and what we will not promise.
Why organic still pays for SMEs
Old-school clients know SEO and pay for it because compound demand is cheaper than renting every click forever. Twenty years of paid search taught us the same lesson the other way round: accounts that waste money on vague ads often have sites an AI cannot quote. Rankings still follow what Google can parse. Overviews are pickier, not looser.
Bones first, then answers that match converting queries.
We start from queries with a receipt — not a fantasy keyword list.
Hinckley hub; Leicester, Coventry, Nottingham, Derby and nationwide when the site matches.
Equal footing with AI and PPC — we do not demote organic to a footnote.
What we do
Fix the bones first
Crawlability, speed, indexation, schema, and JavaScript that hides the important sentence from Google. If answer engines never see the spec, they cannot cite it.
Written for the query
One job per URL. Titles that match the search. Model numbers, constraints and genuine FAQs in plain English. Internal links that show how products relate — not a blog called “10 trends”.
The answer layer
Clear entity, clear answer early, facts that look like a primary source. Consistent company, product and place names across the site and directories answer engines stitch together.
East Midlands and Midlands organic
Local organic is not a doorway farm. It is honest entity work: where you trade, what you sell, and pages that help a Midlands buyer — and Google — understand both.
Hinckley and the estates
We are based around the Hinckley / Earl Shilton working map. Manufacturers, distributors and trade businesses on industrial estates need product pages and service pages that name what they actually sell — not generic “digital marketing Midlands” fluff.
Leicester, Coventry, Nottingham, Derby
Same offer, different streets and travel patterns. See the East Midlands hub for the visit ring. Organic pages should reflect real catchment — not thin clones for every postcode.
When the demand is already there
If you sell a specific product or regulated service across the UK, we build the citeable pages from converting queries — local texture where it helps, national clarity where it does not.
Same name, same story
Answer engines stitch entities. Call the company two things, or the product three, and you make that stitching harder. We align site, GBP and directories that already rank.
How we build the pillar
Start with converting questions
Paid search, sales conversations and customer language reveal the questions worth owning. If you already run Ads with us or another agency, the search terms report is the brief.
Make the answer unambiguous
Each page has one job, one H1 and a short explanation a customer — or an answer engine — can quote accurately. Specs, limits and “what we will not do” beat vague expertise claims.
Build the internal web
Related services, product families, evidence and FAQs link together so people and crawlers move from question to next step without dead ends.
Measure what matters
We refine based on qualified enquiries and the questions customers still cannot answer — not vanity traffic alone. No invented ranking screenshots.
Content worth citing
Datasheet-grade pages. Standards. What the product is for, and what it is not. For industrial SMEs that is the work. Thought-leadership posts can pick up traffic and still never appear in an Overview, because they do not answer a buyer question.
Product / model pages
Name the model, the spec, the use and the limits. “We are experts” on a homepage does not get cited.
Service explainers
One commercial job per URL. FAQs in the language buyers already use in Ads and sales calls.
Entity consistency
Company, products, places — identical naming across site, GBP and directories that matter.
Schema-friendly markup
Clean HTML, metadata and structured data you control. No page-builder DOM soup.
Internal links
Show how ranges and services relate so crawlers and people find the next honest step.
Off-page (selective)
Digital PR and mentions only where they support a real entity — not link schemes.
How this sits next to PPC and AI
We do not pretend organic replaces paid. Paid search catches demand until the pages exist. Then Ads and organic should describe the same products in the same words, or you pay twice for a muddle. Practical AI can keep stock, feeds and reporting honest so organic and Shopping tell the same truth — see the Advice Hub.
SEO & AIEO — many clear answers
Built for people and for FAQ schema so answer engines can cite straight.
What is AIEO in one sentence?
AIEO — AI Engine Optimisation — makes pages easy for AI answer engines to understand, trust and cite, on top of classic SEO fundamentals.
Does AIEO replace SEO?
No. AIEO builds on technical SEO, useful content and clear entity relationships so search engines and answer engines can use the page.
Why use static HTML for SEO?
Static HTML is fast, predictable and easy to control, which helps people, crawlers and systems that summarise your site.
How does SEO sit next to PPC at Pasecom?
Paid search catches demand until the pages exist. Ads search terms reveal language that converts; organic pages compound that learning. We are an AI and PPC company with SEO as a full third pillar.
Who is Pasecom SEO for?
UK SMEs — especially East Midlands and Midlands manufacturers, distributors and established businesses — that sell something specific and can live with months, not days.
What is the East Midlands / Midlands organic angle?
We work from a Hinckley hub across Leicester, Coventry, Nottingham, Derby and the wider Midlands. Local entity consistency, Google Business Profile hygiene and pages that name real places and products help organic and maps demand.
Do you invent rankings or traffic metrics?
No. We do not invent case-study numbers or fake client results on public pages.
What does a technical SEO pass usually cover?
Crawlability, speed, indexation, schema, JavaScript that hides specs, metadata, internal links and Merchant or product structured data where relevant.
How do you choose what to write?
We start with queries that already convert in Ads and with sales conversations — demand with a receipt — not a generic keyword tool list.
What makes a page citeable by AI Overviews?
A clear entity, a clear answer early on the page, specific facts (models, specs, limits), consistent naming across the site and directories, and structure an answer engine can lift without guessing.
Can SEO work if we already have an ads agency?
Yes. Organic and paid should describe the same products in the same words. We can work from search-term exports without taking the PPC retainer.
Do you offer SEO without AI automation?
Yes. SEO & AIEO is a full pillar on its own. AI and PPC remain available when the commercial problem needs them.
How long does organic work take?
Months, not days. We are honest about that. Paid search covers demand while pages are built.
What should we send to start?
The live URL and the queries you already pay for. We will say which pages are missing and which are unquotable.
Do you publish SEO prices on the site?
Yes — a starting band from £1,250 / month, scoped to the site. We still scope first; the band is a floor, not a one-size package.
Make your best answers easier to find.
Tell us which questions your customers ask before they buy. We will say whether the answer belongs in a page, a campaign or a better workflow.
- Starting band from £1,250 / month, scoped
- Full SEO pillar with AIEO structure
- East Midlands / Midlands organic focus
- No fluff programmes or invented metrics