ChatGPT Ads are live in the UK. They sit under the answer, not in it.
For most Midlands SMEs this is a test budget, not a replacement for Google and Microsoft. We open the account, write context hints, set measurement, and tell you if the category is worth the spend. If not, we say no.
What they are
Plain facts. No gold-rush pitch.
ads.openai.com
OpenAI’s advertising platform. UK advertisers can open an account and run labelled sponsored cards that appear under ChatGPT answers for eligible users.
Under the answer
The ad is a sponsored card beneath the response — not inside the organic paragraph. Buying ads does not put your brand into the answer text.
Free and Go
Eligible Free and Go users can see ads. Plus, Pro and Business plans do not show these ads in the same way — reach is narrower than Google Search.
Context hints, not keywords
You describe when your offer is relevant. There is no classic keyword match type. Clear context and honest landing pages still matter.
UK floor ~£15 / day
Guidance has pointed to a minimum around £15 per day. Media sits on top of setup. We confirm the live floor when we open your account.
Mixed so far — no fake numbers
Early category results are mixed. We will not invent ROAS, CTR or lead counts for ChatGPT Ads. A short test tells you more than a slide.
What we will not claim
Sponsored Agents
Sponsored Agents have been a US test. We do not sell them as a UK product or imply they are available here.
Ads ≠ organic quote
Paying for a sponsored card does not make ChatGPT recommend you inside the organic answer. Citations are AIEO work.
Google still earns demand
For most SMEs this is a side test beside Google and Microsoft — not a cut-over. If the category is weak, we say kill it.
What we do
Look. Test thirty days. Keep or kill.
Short written note
One short written look in the week — category fit, audience limits, and whether a test budget is sensible. Free looks are one short note a week; we do not promise an instant audit factory.
Thirty days
Open the OpenAI ads account, write context hints, set measurement, point at honest landing pages, and watch what actually happens.
Keep or kill
Plain English at the end of the test. Worth continuing, reshape, or stop. No vanity dashboard theatre.
From £750
Setup from £750. Credited if you are already on a PPC retainer with us. Media spend sits in your OpenAI ads account.
How it sits next to Google AI Overviews and AIEO
Three different jobs. Do not mash them into one promise.
AI Overviews inventory
Ads that appear around Google AI Mode / AI Overviews are bought inside the Google Ads account you already have — part of normal PPC retainer work, not a new OpenAI login.
AIEO landing pages
If you want to be quoteable inside answers from ChatGPT, Gemini or Google AI Overviews, that is page work: answer first, named entity, specs an engine can lift. See AIEO in plain English.
Hinckley hub · Midlands SMEs
Same visit ring as the rest of Pasecom PPC.
Based in Hinckley. Manufacturers, distributors and trade businesses across Leicester, Derby, Nottingham, Coventry and the wider Midlands — plus established UK SMEs further afield. You talk to Pete. Phone 01455 242326 · pete@pasecom.co.uk.
ChatGPT Ads — clear answers
Built for people and for FAQ schema.
Are ChatGPT Ads live in the UK?
Yes. OpenAI’s advertising platform at ads.openai.com is available to UK advertisers. Ads appear as labelled sponsored cards under the ChatGPT answer for eligible Free and Go users — not inside the organic answer itself.
Do ChatGPT Ads appear inside the answer?
No. Ads sit under the answer as a labelled sponsored card. Being cited inside the organic answer is a different job — that is AIEO work on your pages, not something you buy with an ad click.
Who sees ChatGPT Ads?
Eligible Free and Go users can see ads. Plus, Pro and Business plans do not show these ads in the same way. That limits reach compared with Google Search — which is why we treat this as a test budget for most SMEs.
Are ChatGPT Ads keyword campaigns?
No. You write context hints that describe when your offer is relevant. There is no classic keyword match type like Google Ads Search. Measurement and honest creative still matter.
What is the UK minimum spend?
OpenAI’s UK guidance has pointed to a floor around £15 per day for running ads. Media spend sits on top of any setup fee. We will confirm the live minimum when we open your account.
What results should we expect?
Early results across categories are mixed. We do not invent ROAS, CTR or lead numbers for ChatGPT Ads. After a short test we say whether your category looks worth continuing — or we say no.
Are Sponsored Agents available in the UK?
No. Sponsored Agents have been a US test. We do not sell or promise Sponsored Agents for UK SMEs.
How does this sit next to Google AI Overviews ads?
Google AI Mode / AI Overviews inventory is bought inside the Google Ads account you already have. ChatGPT Ads are a separate OpenAI account at ads.openai.com. Different platform, different audience, same need for honest measurement.
How does this sit next to AIEO?
ChatGPT Ads buy a sponsored card under the answer. AIEO makes your pages clearer so engines can cite you in organic answers. Ads do not guarantee a citation inside the answer. See the AIEO page.
What does Pasecom do on ChatGPT Ads?
A short written look, then a 30-day test if it is worth it: open the account, write context hints, set measurement, review results, keep or kill. Setup from £750, credited if you are already on a PPC retainer with us.
Who is this for?
UK SMEs — especially East Midlands and Midlands manufacturers, distributors and trade businesses — that already run Google or Microsoft Ads and want a controlled test, not a replacement for those channels.
Will buying ads make ChatGPT recommend us in the organic answer?
No. Paying for ads does not put you inside the organic answer. Citations come from clear, quotable pages — AIEO — not from the media line.
Test the channel. Keep Google earning.
Tell us the category and what you already spend on Google or Microsoft. We will say if a ChatGPT Ads look is worth the week.
- Ads under the answer — not in it
- Look · 30-day test · keep or kill
- Setup from £750 (credited on PPC retainer)
- No invented benchmarks · no Sponsored Agents in the UK