Senior paid search for manufacturers, distributors and trade. Around Hinckley and the East Midlands.
We run Google, Microsoft and Meta Ads for SMEs that want a senior specialist working in the account every week. You get a weekly meeting and a WhatsApp group, because the more we speak, the better the account does. If you are local, we visit once a month, and the Ads account always stays in your name.
Weekly meetings and WhatsApp groups. Live metrics belong in your account, not on a marketing page.
Published retainer bands
Clear monthly retainers. Media spend sits on top, in your Ads accounts. You keep the login.
PPC Focus
From £1,250 / month
- One platform (Google, Microsoft or Meta)
- Weekly in-account work
- Monthly review or visit
- Pete runs the account
PPC Senior
£1,850 / month
- Two platforms
- Weekly in-account work
- Monthly review or visit
- You keep the Ads account
PPC Multi
£2,450 / month
- Google + Microsoft + Meta
- Weekly in-account work
- Monthly review or visit
- Honest when a channel is wrong
Diagnostic first
Ninety minutes on your login — on-site if you are within about 45 minutes of Hinckley.
£350 · waived if you start a retainer
We look at the account, tracking and waste on your login. You get a clear view of what is broken and whether a retainer makes sense. The diagnostic fee is waived if you start a retainer.
Certified network partner
Credentialed across the advertising platforms that matter.
Google Ads
Certified Professional
Microsoft Retail
Ads Certified
Microsoft Display
& Video Certified
Meta Ads
Measurement Expert
Meta Media
Buying Professional
How a month runs
Hands in the platforms. Weekly meetings and WhatsApp. Plain English at month end. If a channel is wrong, we say so.
Access, tracking, waste
Access sorted, tracking checked, a waste pass — plus one page of notes so you know what we found.
Meeting + WhatsApp
A weekly meeting and a WhatsApp group, plus hands in search terms, negatives and feed issues. The account does not wait for a monthly PDF. More speaking, more success.
Note + visit or call
A plain-English note, then a conversation — in the office once a month if you are local. What spent, what converted, what changed.
Wrong channel? Say so
If a channel is the wrong one for the job, we will tell you. You keep the Ads account either way.
More speaking, more success
Accounts improve when we talk often and decisions do not wait for a monthly report.
You keep the Ads account
Logins stay in your name and we work inside them with you. If you ever move on, the account and its history stay with you.
Pete runs the account himself
Twenty years on Google, Microsoft and Meta. The person who sells the work is the person in the account.
Meetings and WhatsApp
A weekly meeting with clients, plus WhatsApp groups so decisions do not wait. The more we speak, the more the account succeeds.
Visit once a month if local
Inside about 40 miles of Hinckley we come to you. Further afield, the same weekly cadence on a call.
Platforms
Google Ads
Search, Shopping, Performance Max and remarketing, structured around commercial intent and reliable conversion data.
Microsoft Advertising
Most agencies leave Bing empty. We import what is worth importing, then rebuild what is not. Read why in the Advice Hub: Microsoft Ads is still empty.
Meta Ads
Prospecting and retargeting with measurement that makes creative and budget decisions accountable.
ChatGPT Ads · live in the UK
A test, not a replacement for Google and Microsoft. We run it as part of our PPC work.
Sponsored card under the answer
ChatGPT Ads sit under the answer, not in it. You open the OpenAI ads account and keep the login; we are given access to write context hints, set measurement, and tell you if the category is worth a short test. Full page: ChatGPT Ads for UK SMEs.
Google AI Mode ads
Ads around Google AI Mode / AI Overviews are bought in the Google Ads account you already have — part of normal retainer work, not a separate OpenAI login.
Hinckley hub · we come to you
A monthly visit if you are within about 40 miles of Hinckley.
Based in Hinckley. Covering Leicester, Derby, Nottingham, Coventry, Loughborough, Nuneaton and Castle Donington. If you are local, we visit once a month. Further afield, we work on your login with a monthly call. Full map: East Midlands hub.
PPC — citeable answers
Is PPC still a core Pasecom service?
Yes. Running Google, Microsoft and Meta Ads on monthly retainers is one of our two main services, alongside practical AI. We also do SEO for businesses in Hinckley and the East Midlands.
Will you come to the factory?
Yes, once a month if you are local — inside about 40 miles of Hinckley (Leicester, Derby, Nottingham, Coventry, Loughborough, Nuneaton, Castle Donington).
What does the diagnostic cost?
£350 for 90 minutes on your login. On-site if within about 45 minutes of Hinckley. Waived if you start a retainer.
Who is the PPC service for?
Manufacturers, distributors and trade businesses around Hinckley, Leicester, Derby and Nottingham — and established UK SMEs that want a senior specialist working in the account.
Do you run Microsoft Ads as well as Google?
Yes. Most agencies leave Bing empty. See why Microsoft Ads is still empty.
Who do I talk to?
Pete, who runs the account himself. You get a weekly meeting and a WhatsApp group, because the more we speak, the better the account does. You keep the Ads account, and we visit once a month if you are local.
Is tracking included?
Yes. GA4, Tag Manager, conversion actions and Merchant Center hygiene are part of running the account.
Related services
Paid search works better when the site, the stock data and the organic pages all say the same thing. These are the services PPC clients most often add.
SEO and AIEO
Pages built from the search terms that already convert in your Ads account, for businesses in Hinckley and the East Midlands.
AI for business
Stock-to-feed sync, enquiry routing and reporting, so Shopping ads stop selling kit you do not have. From £999 a month.
Custom software
Quoting tools, CRMs and customer portals, so the leads your ads bring in are followed up properly.
Tell us about your Ads account.
A few lines about the account and what feels wrong is enough. We look at the commercial problem first, then tell you whether a £350 diagnostic or a retainer makes sense.
- You keep the Ads account
- Pete runs the account himself
- Weekly meetings and WhatsApp groups
- Published bands from £1,250 / month